UI Design

User Interface (UI) design shapes how people see and interact with a product. It translates research and strategy into clear, accessible, and consistent interfaces. Good UI design balances usability, aesthetics, and technical feasibility.

Key Concepts

• Clarity: Interfaces should make actions and outcomes obvious.
• Consistency: Reusable patterns create predictability and reduce cognitive load.
• Accessibility: Every design decision should consider all users.

Pluribus Expectations

We use Figma as our preferred tool because of its state-of-the-art collaboration capabilities. Designers, developers, and stakeholders can work together in real time, reducing silos and miscommunication. UI design work should connect back to research insights and follow established patterns where possible.