Content Design
Content design focuses on shaping information so users can find, understand, and act on it easily. It combines writing, structure, and strategy to meet both user needs and organizational goals.
Key Concepts
Collaborative Ideation: Involve diverse perspectives—technical, legal, financial, and user—to ensure clarity and accuracy.
Iteration & Testing: Refine content through user research, surveys, card sorting, tree testing, and heat maps to validate understanding and effectiveness.
Voice & Tone: Maintain a consistent voice through vocabulary, verbosity, grammar, and punctuation. Adjust tone—informative, encouraging, casual, empathetic, professional, or humorous—based on context and audience.
Pluribus Expectations
Design content as part of the product, not as decoration. Write clearly, test early, and iterate often.